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Amazing experience during the grand opening of Optibrut HatchCare Centre

November 10, 2017

On 3 November, 1,500 visitors were completely overwhelmed by the appearance of the total project in Nordhorn, Germany. The audience, which was made up of more than ten nationalities, had a tour of the transparent HatchCare Centre, and was able to meet HatchTech specialists. The visitors were convinced that the transparent hatchery with early feeding will become the standard within the poultry industry. 

“We’ve selected HatchCare because of the better field performances,” says Hans Groot Koerkamp and Klaas Knol, founders of Optibrut GmbH. “With the use of early feeding, the immune system begins to work immediately, which leads to well-developed broilers. Accordingly, the use of antibiotics can be lowered considerably. This is of great importance in maintaining a broiler business with a future perspective and healthy standards. Only with HatchTech could we make this happen and ensure that our customers benefit from new developments such as early feeding.” By applying innovative HatchTech technology, Optibrut GmbH aims to become (and remain) the No. 1 trendsetter in this field.

”This is a unique experience to be really transparent and to show the world what HatchTech technology is,” said Michiel van Veldhuisen, HatchTech’s International Sales Manager. “Hopefully, the opening of Optibrut HatchCare Centre is the start of many more HatchCare Centres in the world. We’re very proud to be supplying a total concept hatchery to a customer who really wants to make a difference and offer top-quality HatchCare chicks to the market.” 

The Optibrut HatchCare Centre become fully operational in November. 

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